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Wednesday February 18, 2004 Blogging: The Next Wave People are always asking me how to be a blogging bigshot, and/or what will be the Next Big Thing in blogging. I don't claim to have any very special expertise in that area, but I do have some thoughts. In fact, I have some thoughts that combine the two subjects. There are lots of political/national security blogs ("warblogs" as they're sometimes called, though most of them spend a lot of times on non-war subjects). There's always room for another, especially if it offers special insight: either in terms of knowledge or location. But there's no question that the warblog field is probably the most crowded, and that it probably is harder to get attention, even with a very good blog, in that area than in any other.
So if I were starting out from scratch, with the goal of having maximum blog-impact, I think I'd give that subject a pass. Instead, I'd look around to see what's going on that's potentially very interesting, but that isn't getting enough attention.
That can be a subject-matter area (Howard Lovy's Nanobot blog on nanotechnology is a good example), or it can be a geographic area (just look at all the attention that Iraqi bloggers have gotten, by virtue of being close to the action).
It can also combine the two. One of the things that gets undercovered in American journalism is local politics. One reason is that many people think it's boring. But the other reason is that local newspapers and television stations have trouble covering it. They tend to be understaffed (my local paper has fewer reporters than it had 20 years ago, but it's not as if there's less news) and they tend to have trouble making the stories interesting to casual readers or viewers.
But a blog doesn't need a mass of casual readers. If you set up a blog covering local politics, you won't get a lot of casual readers except around election time, but you will get a significant number (in the hundreds or thousands or -- if your city is big enough -- tens of thousands) who really care about what you're covering. In this, your Old Media analog isn't the daily newspaper or a local television station, but rather one of those industry or political newsletters that insiders read. Read complete article at: Tech Central Station Author: Glenn Harlan Reynolds Visit our News Archive: Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec
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