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Monday
March 22, 2004
The Internet: How to Get Connected
HOW TO GET
STARTED
There are
three major steps to effective Internet usage:
- Get connected to the net
- Learn to use the net ("surf" the net)
- Create your own presence on the net
Getting Connected.
There are four major ways to connect to the Internet:
- Your own connection.
This is not for the small business. This approach requires lots of
expensive equipment and expertise.
-
Visit a library.
This is a neat way to try out the net without spending any money. Many
large libraries now have one or more computers connected to the Internet
that may be used by visitors. You obviously can't use this approach for
your business, but it's a great way to familiarize yourself with the
internet and see what this tool might mean to you and your business.
Use a commercial service.
The commercial services such as America-On-Line and CompuServe provide
some form of Internet access. The good news is that this approach is an
easy and quick way to get on the net. However, in some cases, Internet
access is limited in various ways and you can expect to pay more than
with an independent Internet provider service. Furthermore, some of the
internet "tools" provided by these services are not as good as what you
can obtain free from other sources over the Internet.
An Independent Internet provider.
This is my preferred approach. It is easy to find a local "access
provider" and get an "Internet account" which allows you to connect into
the Internet. One way to find these providers is to check in the
business section of your local newspaper. Cost is around $12-$20/month
which will give you unlimited access. More good news: Required software
for your computer is generally free or very low cost shareware available
from the provider (or you can download it from various hosts with help
from your provider).
There are different types of Internet accounts that provide various
levels of service. Suffice it to say here that you will need a "dial-in
PPP" account which will allow you to take full advantage of the Internet
at a low cost. (PPP stands for Point-to-Point Protocol)
Be careful when selecting your Internet provider since many are coming
in existence to support the demand. Some are good, some are not. Use the
following checklist to help in making your selection.
- How long has the provider been in operation? (1 year minimum)
- Are an adequate number of telephone lines are available to ensure
you will not receive a busy-signal when attempting to connect?
Is a local access telephone number available? (You don't want to
incur long-distance charges since you will find that you're spending
hours connected!)
Are 28.8Kbps modems (minimum) being used for dial-in accounts?.
Are personalized E-mail addresses available? You want this for
identification. It is your "name" on the Internet. For example, my
Internet E-mail address is "bobs@isquare.com. "bobs" is what I've
chosen for my "name," "isquare" is the name of the node of my Internet
service provider, and "com" indicates a commercial account.
Will software be provided? (It usually is).
Are there any restrictions on doing business?
Is technical help available? During what times? (This assistance
should be free.)
What services are offered? You must have E-mail and FTP at a
minimum. Will the provider be able to support your "home page" when
you're ready? (more on this below).
Equipment required
Hopefully, you have already Dec ided that a computer is an absolute
necessity for your business. Given you already have or will get a
computer, the only additional piece of equipment required to support
Internet access is a modem. This is the device that connects your computer
to the telephone line. It is very important that this modem be able to
transfer lots of data quickly. Fortunately, the cost of modems has come
down considerably and for around $100 you can add a 28.8Kbps modem to your
computer. 28.8Kbps defines how fast the modem transfers data and is the
minimum speed you should use with the Internet for satisfactory
performance.
Learn to use the net
At this point a lot of what you have read in this section may be confusing
but believe me, once you get connected and start using the various tools
we've described, everything will start to make sense.
When you are up and running on the Internet, start looking around on the
WWW (called "surfing the net") and get familiar with what's there. You
will quickly be amazed at what is available and the possibilities. Send me
an E-mail!
Create your own presence on the net
Using the Internet to advertise your product or service is considerably
different than traditional sales and promotional techniques. You must
stand out in a crowd of millions! To do so requires you to carefully think
through your strategy to ensure whatever you place on the Internet is very
unique and interesting.
When using the net to advertise, and again contrary to the traditional,
you must "give to the net" as well as utilize its capabilities. In other
words, your advertising must also provide useful information to the
reader. Also note that the major unwritten rule for advertising on the
Internet is to NEVER send unsolicited information to specific individuals.
The form of your presence on the
net is dependent on your business goals and marketing specifics. In any
case, I strongly suggest you learn more about the Internet and see how it
might fit into your business.
Author:
World Wide Information Outlet
Dr. Robert A. Sullivan
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