So says the media-to-telecoms regulator Ofcom as it plans what the UK's telecoms and broadcast landscape will look like for the next Dec

The regulator is keen to get its role in the changing broadband landscape right as the UK moves towards superfast internet networks.

It is currently consulting the industry on how to prepare for the world of what it dubs 'broaderband'.

Future networks

"It is very important that regulation does not put off companies that might invest in this next generation of technology," said Ofcom in its consultation document.

"Whether this move forward will happen, and how quickly, will depend partly on whether operators succeed in selling entertainment services to us that are delivered using broadband connections," it added.