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LOW COST OR FREE INTERNET ACCESS: |
Tuesday July 20, 2004 United Online Signs With LidRock as Exclusive ISP Category Partner, Integrating NetZero Offers into Millions of LidRock Entertainment CDsLidRock Interactive CDs Featuring Exclusive Music Delivered in Lids of Fountain Beverages Offered Nationwide in Movie Theaters and Quick Service Restaurants to Include Special NetZero Internet Service Offers Designed to Drive Account Activations ATLANTA, PRNewswire, United Online, a leading provider of consumer Internet subscription services, and The Convex Group, the company behind the patented technology found in LidRock, today announced a new, integrated marketing partnership to distribute exclusive entertainment content via LidRock CDs throughout the U.S. This partnership creates an opportunity for NetZero, as a corporate sponsor, to integrate their brand contextually into entertainment programming featured on LidRock discs distributed to the consumers nationwide in a new, high-impact way. Beginning this summer, several limited edition LidRock discs featuring the hottest popular music as well as NetZero special offers will be distributed through select outlets, such as Regal Cinemas, Sbarro and Blimpie restaurants nationwide. Each LidRock disc, as well as LidRock.com, will provide consumers with special NetZero offers for NetZero Platinum and NetZero HiSpeed Internet service. Initial programs include a Janet Jackson LidRock in Regal Cinemas featuring an exclusive "I Want You" remix by E. Smoove from the artist's recent release, Damita Jo, the "I Want You" video and never-before-seen interviews with Janet as well as an Alanis Morissette LidRock in Blimpie featuring her latest release "Everything" off her new album, So-Called Chaos. Read complete article at: Yahoo! Business Source: LidRock
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